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Making Electric Cars Sell Like Cell Phones

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Shai Agassi has electrified the Israeli government and also the world. The entrepreneur has proposed that Israel – and everyone else (no less) – adopt his new vision: marketing electric cars like cellular phones.

Instead of investing big bucks in a new car, Agassi has developed a business plan and company (Project Better Place) modeled after the cellular phone business – where the more an owner uses a car (measured by hours at a recharging station) the less the vehicle will cost to buy.

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